What is Technical SEO? For those who don't know, "technical" SEO means using keywords in the title tag, on the site map, in the title text, in the meta description, in the header, and so forth. It also refers to making certain that search engines are able to index and crawl your site effectively, and that they are able to deliver your content to online users in the appropriate time. This applies to all search engines, not just Google.
Let's start with the latter part of the answer, or to be more precise, the first step in the answer. Before anything else, you need to understand that it isn't just a matter of creating high-ranking websites, or of getting the best page speed. If the site structure, including the structural elements such as page title tags, headings, keywords, and Meta tags, aren't optimized, then there's no point in doing optimization at all. You need a structured approach to optimize your pages. If you're not aware of the term "structured optimization," then you should ask your webmastering service what it refers to.
Now, let's talk about how we analyze webpages in terms of optimization with the help of technical tools. A popular tool used for this purpose is the Duplicate File Checker (DFC). The DMC is able to check for duplicate content, and identify it for its authors. If the duplicate content is identified, you can delete it, revise it, or make the necessary changes to make it unique.
Next, let's discuss how to optimize for the mobile-friendly DMC. There are two major differences between SEO friendly DMCs for desktop and mobile. First of all, DMCs that are made for mobile-friendly use have to be rich-text (riched) to ensure proper formatting. Second, most DMCs have been created for viewing in small fonts. This ensures your visitors enjoy a great browsing experience on both desktop and mobiles. The result of which will be higher search engine results pages (SERPs) for your site.
Let's talk about SEO basics, starting with Basic Web Development. The basics include meta-tag analysis, keyword research, keyword placement, URL structure, designing of sitemaps, image optimization, copying of HTML codes, cross-reference management, code rewriting, directory listing, article submission, directory submission, article archiving, incoming links, incoming link building, and coding standards development. SEO can be further subdivided into two categories - white-hat and black-hat. In white-hat SEO techniques, the developers use ethical standards for optimization. Black-hat techniques, on the other hand, employ illegal techniques to improve search rankings.
A great way to improve your SERPs is to learn technical SEO best practices. You will need to be familiar with many factors that play a role on how your site is ranked. First of all, you need to know what is crawl rate. Google Analytics will tell you how many times a visitor visits your page or website. Understanding how Googlebot crawls the web will help you optimize your page speed, which in turn improves page loading time.
Next is content, writing quality, which refers to the structure, form, and keywords of each article or page on your site. Google and other search engines value quality content. Therefore, learning about crawl optimization will further enhance your SEO ranking. In order to rank high in Google and other search engines you must first build a strong technical foundation. When you have a solid technical foundation, you will be able to focus on the most important elements of your site, which include meta tags, title, H-tags, images, and content writing quality.
The third factor that plays a major role in improving your SERPs is backlinking management. A good SEO firm will incorporate effective link building strategies and other methods for getting links. Backlinks are very important because they will increase your position in Google and other search engines. But backlinks must be from quality sites that have high page ranking and a high PR. Learning what is technical SEO best practices will further enhance your ranking on Google, Bing, Yahoo, and other search engines.